Sampling activation for Lucozade Sport

For almost 15 years we’ve been looking after Lucozade Sport and their sponsorship clients. This has continued in 2019 and earlier this summer we worked on two of their marquee sponsorship events – The Barretstown Dublin Mountain Challenge and The Barretstown Golf Day.

Whether participants were traversing the Dublin Mountains, or getting into the swing of things on the exclusive Arnold Palmer designed Smurfit Course at The K Club, we were there to power participants to the finish with Lucozade Sport while increasing brand exposure for Ireland’s leading energy drink.

We worked closely with Barretstown and Lucozade Sport to ensure a carefully constructed plan was in place prior to both events. This plan was in place on event day and ensured all objectives throughout the day were met.

Barretstown Dublin Mountain Challenge

To ensure brand awareness throughout the Dublin Mountains we had branded hydration stations along the entire route. This resulted in a total of eight different hydration station locations, including the start and finish lines.

This also ensured all participants were hydrated and fuelled with Lucozade Sport to overcome the demanding Dublin Mountains. We also had Lucozade Sport branded staff to provide each participant with product in all of these locations.

While the brand awareness focused around these hydration stations we also organised a full branding operation onsite to ensure maximum awareness for Lucozade Sport. All branding was designed, produced and installed by our Design and Branding teams.

Barretstown Golf Day:

The Barretstown Golf Day is a very different dynamic to the Dublin Mountain Challenge. Brand awareness for Lucozade Sport was again controlled through a branded hydration station. These stations were all managed by our teams to ensure everything ran smoothly through the day. We also branded off the course so contestants could distinguish exactly who the sponsor of the event was. We felt this worked extremely well and was highlighted in the after-event survey completed by the contestants.